To increase sales in the marketplace for the different SKUs of the product.
Initially, when we on-boarded this brand on the e-com portal, we were receiving less traction. In the second phase, we tweaked listing and improved the quality score on the platform to boost visibility. Along with this, we helped the brand build their Enhanced Brand Content, FBA shipment, product review e-mailer request, responding to reviews, variation creation and combos preparation.
All these activities were done through an organic medium, as there were no media spends done on e-com portals.
During this tenure, we launched new products, combos and mixed combos.
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