Pens are usually considered the perfect Teacher's Day gift, and what better than this red-letter day to up the game of putting across a heartwarming brand awareness by bridging the gap between teachers and students with the pen as an enabler?
We break the clutter on social media with a Teacher's Day video which not only shows a child's perspective towards his/her teacher but also upholds the values of a teacher.
We created a video where a father is having a heart-to-heart conversation with his young son about his childhood and how his teachers shaped his life. The son then goes on to pen a 'thank you, teacher' note with the pen to create direct connect with the category.
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